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MADISON, Design Maja Johansson Urban environments and architecture inspired Kasthall’s designer Maja Johansson when designing the Madison rug, whose patterns are reminiscent of building facades and blueprints of city networks. Madison’s color schemes are also inspired by urban environments, pavements and concrete. The shapes are defined in a surface of three-thread yarn, creating a cohesive mix in a graph relief pattern, crafted by Loop technique. Kasthall Madison Paper LS17
  • License: Creative Commons Attribution
  • By: Mathias Nero
  • File format: .jpg
  • Size: 4724 x 3543, 13.3 MB


The venerable design brand Kasthall was established in 1889 in Kinna, west of Sweden. Kasthall has become one of the leading rug and textile flooring companies in the world and are represented in 30 countries with showrooms in Stockholm, Milan and New York. Despite Kasthall’s global market presence, all production is carried out at the factory in Kinna where the Kasthall Design Studio also is located. That, together with design collaborations worldwide, gives us the opportunity to create unique rugs for the global interior world. Kasthall offers invaluable craftsmanship with focus on sustainability for both private and public spaces. Kasthall is a purveyor to the Royal Court of Sweden.

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