Press release -
INTERNATIONAL ARCHITECTURE INFLUENCES KASTHALL’S NEW RUG DESIGNS.
The London influence: a city with dramatic buildings, rain shimmering pavements and grand hotel lobbies can be seen in new hand tufted rugs from Kasthall. Designer Maja Johansson, of Kasthall’s design studio, has created Core, Pebble and Pearl, three new collections to be launched at Salone del Mobile 2016 in Milano. Kasthall’s craftsmanship, deeply rooted in Swedish tradition, has been preserved and combined with our design team’s modern point of view, to create a new brand DNA, driving product development forward. These results can be seen in Maja Johansson’s design with a strong futuristic design idiom – a game for the eye with its three-dimensional textures and unexpected patterns.
– I want to highlight our beautiful base materials, such as worsted wool and the finest linen, which yield a patina effect within the pattern. They are a reflection of the materials found in the beautiful rooms our rugs live in. Stone, leather, velvet, glass, plastered walls and rough surfaces.
– A raw elegance that will light up the room, says Maja Johansson, designer.
Maja Johansson is an innovative textile designer specializing in woven textiles, fibers and colours. She challenges traditional weaving techniques by developing new structures and investigates the effect of mixing various materials. After graduating with her MA in textile design at the Royal College of Art in London 2012, she began working with Kasthall.
For over 125 years, Kasthall has continued to develop its craftsmanship and technique. The new design team has collaborated with the best designers and architects in the world, to experiment and renew old traditions, all to develop fresh production methods which push modern design forward. With open eyes to the world’s in uences, Kasthall artists use the best, most exclusive natural materials because quality will never be out of fashion.
Kasthall is hand tufting their rugs, in its own factory in Kinna, outside Gothenburg, Sweden. Like painting a canvas with yarn – skilled craftsmen use an air pressure gun to push the yarn on to the rug. Hand tufting yields endless possibilities for pattern and shape – if it can be painted, it can be hand tufted. Every rug is thoroughly inspected, nished by hand and, as final step, personally signed by each craftsman.
Kasthall has been designing and manufacturing unique woven and hand-tufted rugs since 1889. Our own factory is located since in Kinna, amid the traditional textile area in western Sweden, where the production still occurs. Over the years, Kasthall has become one of the world leaders in the design and manufacture of carpets, and is now represented in 30 countries with a showroom in Stockholm, Milan and New York. Part of the secret is that we own our own production and thus control the entire manufacturing process. Another is our consistent focus on design and development.