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Press release -


Kasthall stumbled over the new wool around three years ago – which with its unique, wavy character awakened the design studio’s interest. At that time, there was no immediate plan for how to use the wool, which has since then been stored at the Kasthall factory in Kinna. When designer Maja Johansson Starander started working on the Legacy of Tomorrow collection, the wool popped up in her mind.

Kasthall has incorporated the wool in di erent ways into both new rugs. Inspired by fashion designer Katja of Sweden’s 60/70s patterns, the idea for Katja’s wavy, graphic pattern was born. The wool is unusually voluminous, facilitating the creation of Katja’s curly, undulating surface. Indeed, this unique surface inspired the Kasthall Design Studio to create a sister rug, Freyja. In Katja, the wool is tufted in di erent blunt cut heights, creating a mischievous, graphic pattern. In Freyja, an uncut bouclé tufting in combination with the unique qualities of the new wool, create an irregular, ru ed surface, bringing to mind moss and soil. 

Katja is a rustic wool rug in which the pile is cut in two different heights to create an abstract, organic pattern. The raw texture of the rug and pattern, bring to mind exclusive garments that have fallen on the floor. Kasthall Design Studio has dyed the wool in soft nature tones, and the wool’s natural characteristics lead to interesting shifts in colour. The colour contrast in the wool also gives the rug an exciting depth. The short end of the rug has a minimalistic yet detailed edge, like the ribbing on a knitted garment. The inspiration for Katja’s elegant, light colour palette comes from the world of fashion.


Material: Hand-tufted rug in 100% wool

Colors: Cloudy Grey 500, Pale Violet Grey 610 och Wheat 800


When designer Maja Johansson Starander designed the hand-tufted rug Freyja, she was inspired by the landscape and nature of Iceland, with its characteristic elements of moss and lava, along with stone, soil and minerals. Inspiration from nature is also seen in the rug’s somewhat darker colour palette. Freyja’s irregular surface is framed with a glossy accent edging in hair yarn/linen, adding a lovely contrast to the softness of the tufted wool. The accented edge also makes the rug feel more squarelike in shape.


Material: Hand-tufted in 100 % wool with an irregular bouclé surface and an accent edge in hair wool/linen

Colors: Dark Grape 700, Green Gold 300 och Mineral Grey 200



Kasthall has been designing and manufacturing unique woven and hand-tufted rugs since 1889. Our own factory is located since in Kinna, amid the traditional textile area in western Sweden, where the production still occurs. Over the years, Kasthall has become one of the world leaders in the design and manufacture of carpets, and is now represented in 30 countries with a showroom in Stockholm, Milan and New York. Part of the secret is that we own our own production and thus control the entire manufacturing process. Another is our consistent focus on design and development.

Press contacts

Monika Mellén

Press contact Marketing Manager Global +46 (0)705 29 48 13

Made in Sweden. Designed for the world since 1889.

The venerable design brand Kasthall was established in 1889 in Kinna, west of Sweden. Kasthall has become one of the leading rug and textile flooring companies in the world and are represented in 30 countries with showrooms in Stockholm, Malmö, Milan and New York. Despite Kasthall’s global market presence, all production is carried out at the factory in Kinna where the Kasthall Design Studio also is located. That, together with design collaborations worldwide, gives us the opportunity to create unique rugs for the global interior world. Kasthall offers invaluable craftsmanship with focus on sustainability for both private and public spaces. Kasthall is a purveyor to the Royal Court of Sweden.

Fritslavägen 42
511 23 Kinna